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L-o-n-g
domain names are now available
It is now possible to
register l-o-n-g domain names - up to 63 characters. The 22-character maximum, in effect
since the creation of the Internet, is a thing of the past. As
a result, exciting new opportunities have been created for those
doing business on the Web.
If you are
doing business on the web...
Domain names containing
search keywords can boost search engine rankings.
When it comes to search engines...
longer is better. Long names can hold more keywords
(the terms people search for) and many search engines give preference
to keyword-rich names. 'Embedded keywords' is one of several factors considered by search
engines in determining rank, and one of the easiest factors to
improve.
In today's competitive environment, search
engine rankings can make or break a web site.
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If you are a florist, a name
like discount-flowers-red-roses-tulips-carnations.com
can boost your rankings for searches
like 'discount flowers' or
'red roses' |
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If you sell electronics,
you might want…tv-stereos-videogames-telephones.com |
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If it's real
estate…southern-california-real-estate.com |
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Long domain names have
other advantages.
You can reserve
your full business name instead of a clipped or distorted version.
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consolidated-office-furniture-and-equipment.com
instead
of consolofficefurnequip.com |
You can select a 'prestige' name for use on
business cards and brochures...
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original-philadelphia-cheesesteak.com instead of
origphilacheesesteak.com |
You can identify or highlight
important sales practices...
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the-no-money-down-furniture-store.com |
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family-pharmacy-open-all-night.com |
These domain names do not replace your
current domain name. They are used
in conjunction with it, to attract additional visitors to your
present site. No need to change that site, no additional sites
required. Just have your web host point the new names to your
present site.
Added bonus: A fresh start at Yahoo.
Most Internet directories, including
Yahoo, list sites alphabetically. If you're in a competitive
field and your company name is "alphabetically challenged",
then your site is probably listed well down in the pack - where
nobody can find it. Now you can do something about it. You can
reserve a long name starting with 'a' 'b' or 'c' that would put
you at the top.
Low cost, great potential benefit. A handful of good names can drive more traffic
to your site than traditional banner or print advertising - at
a fraction of their cost.
More than 20,000 domain names are being
reserved every day. That's 15 domain
names every minute. So whether you
are looking to boost your search engine rankings or enhance your
business identity... the right time is now.
Also, be sure to read about Domain Name Investing: "The Second
Great Domain Rush".
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